The merchandise sold in the MittRomney.com store played a large part in the fundraising effort of the 2012 Romney for President Campaign.
All official merchandise was designed in-house and each product was accompanied by a series of online promotional images. The samples shown below were from the Vintage and "Built by US" Collections.
VT Industries is a building products manufacturer serving North America. In June 2011 a series of color options were being launched, a website and mailer were created to promote awareness about the new countertop colors.
The branding of Andorra Creative in Springfield, MO involved taking an existing logo and color scheme and implementing it across multiple platforms.
The samples pictured include the homepage of the website, the brochure and letterhead set. All elements were intended to create a cohesive brand identity.
Infographics were a big part of the social media content that the Romney for President campaign released. They were used to convey political policy messages to voters in a concise and visually appealing way.
These logos were for created various clients between 2010-2012.
App Icon Design
The "With Mitt" iPhone app icon was created to be easily recognizable by Mitt supporters and app users.
The icon was also used as a feature element in all promotional images for the app and on the Colbert Report (check out the video).
A series of promotional materials were created for the Springfield, MO chapter of the WIC (Women, Infants and Children) program as part of an awareness campaign.
Playful illustrations were created to convey the WIC message of promoting healthy nutritional habits for moms and their young children.