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The most recent marketing campaign for Volusion was designed to take a unique "customer focused" angle that plays to the entrepreneurial spirit of the target audience.
Other companies in the ecommerce software market have campaigns focused on the merchant experience, so we decided to turn that idea on it's head to focus on the "end customer's" experience when they shop at a store powered by Volusion. This angle will show prospective merchants that they can give their online customers a great experience when they use the Volusion platform.
This campaign will began running in April of 2014 in print publications and online.